IP masking in Google Analytics Universal
When collecting user behavior data from Google Analytics Universal to BigQuery, you might need to make a user’s IP address anonymous in order to meet the personal data protection recommendations, including the GDPR requirements.
OWOX BI supports the
&aip parameter (Anonymize IP).
Having this parameter with any value in the data payload will mask a user’s IP address in hit and session data tables of the Google Analytics → Google BigQuery pipeline.
An in-depth technical explanation of the IP anonymization process is described in the Google Analytics support.
How to add the
&aip parameter for different Google Analytics tracking methods, read in these articles:
IP masking in GA4
In Google Analytics 4, IP masking is not necessary since IP addresses are not logged or stored.