CRM data dimensions and metrics

Metrics

• average COGS, average cost of goods sold
• transaction discount
• CRM revenue
• gross profit
• number of fulfilled transactions
• number of not fulfilled transactions
• transactions count in CRM
• share of fulfilled transactions
• share of not fulfilled transactions
• number of customers in CRM
• ROI in CRM
• ROI by gross profit
• ROAS in CRM
• ROAS by gross profit
• advertising-to-sales ratio in CRM
• advertising-to-sales ratio by completed orders
• advertising-to-sales ratio by gross profit
• CPO in CRM
• CPO by completed orders
• orders completion rate, transactions completion rate

Dimensions

• product brand
• 1st level product category
• 2nd level product category
• 3rd level product category
• user phone number in CRM
• user email in CRM
• transaction status
• a person that processes the transaction
• transaction touchpoint
• store
• transactionCoupon
• currency in CRM
• transaction delivery type
• transaction payment type
• city in CRM
• region in CRM
• country in CRM
• delivery time