CPA campaign reports help you expose affiliate fraud and make working with CPA networks more effective. Below are the reports you can build in Smart Data and some hints on how to interpret them. The reports are divided by the problems they help solve.
1. Detect a traffic source change
Report:
Number of transactions from CPA publishers by time since traffic source change [date range]
This report helps you identify if the CPA traffic source was substituted by the affiliate (using cookie stuffing or other technique).
Here we recommend paying attention to the transactions or revenue share that falls into the 60-second timeframe between sessions. The more this share is, the more the possibility that the traffic source was changed.
Report:
Traffic source of the session before the CPA-transaction session and time between these sessions
This report shows the info in sessions that happened before CPA transactions.
Pay attention to the sessions that happened in less than 60 seconds before the CPA-transaction session. The sources of these sessions are being undervalued because of cookie stuffing.
2. Expose the affiliates who buy ads with brand keywords
Report:
Sessions quality by number of pageviews and CPA publisher
This report helps to find out if your CPA affiliates use brand context ads to drive acquisitions.
You can also segment this report by geo parameters: countries, regions, and cities.
3. Define, which affiliate should be rewarded in case several affiliates claim transactions
Report:
CPA networks overlapping by transactions
There are cases when working with several CPA affiliates, you can get the same transactionID from different affiliates. In this situation, you need to find out who had really brought you the acquisition.
This Smart Data report shows which affiliate is an acquisition source or is the closest to the CPA transaction in the session chain. By our experience, these affiliates should get the reward for the transaction.
4. Evaluate the quality of sessions delivered by your CPA affiliates
Report:
Session quality by [metric] and [parameter]
With this report, you can detect the affiliates who bring incentive traffic which leads to bad-quality acquisitions.
Incentivized sessions tend to have low length and depth. Usually, it’s only the page that leads to a transaction.
5. Build reports using CPA dimensions and metrics
New dimensions are now available in Smart Data: СPA network and CPA webmaster.
New metrics are: CPA session and CPA transaction.
The CPA network dimension shows a traffic source details down to the UTM campaign. CPA webmaster — down to the UTM content.
We identify the affiliation with a CPA channel by tags “cpa”, “affiliate”, and “partner” in the UTM medium.
You can build a custom report using these metrics and dimensions, as well as combining them with any other metric and dimension available in Smart Data.
All CPA reports are available in the CPA tab on the Smart Data main page:
0 Comments