API is provided by ad services free of charge, but the number and nature of available operations that can be performed depend on the various constraints:
- number of services that has access to your account,
- the efficiency of operations performed using API by these services,
- amount of data generated by your account,
Optimizing use of API allows to bring the number of cases when limits are exceeded to a minimum.
OWOX BI team constantly optimizes the use of API in order to speed up the constantly growing number of pipelines and decrease the number of performed actions per each import.