[metric] by [dimension] [within date range]

Metrics based on cost data, e.g. ROI, ROAS (all of these metrics are marked with * symbol in the list below), a well as the average transaction cost metric, are available only for the OWOX BI's Google Analytics to Google BigQuery pipeline as a data source.

This report shows how a metric depends on one or more dimensions.

Available metrics

• Average time on site
• Conversion rate
• Average order value
• Server response time
• Page load time
• Bounce rate
• Average number of hits per session
• Average number of pageviews per session
• Average number of product views per session
• Average number of screenviews per session
• Average number of transactions per session
• Average product price
• Average shipping cost
• Average transaction tax
• Count of users
• Count of sessions
• Number of exits
• Number of entrances
• ROI *
• ROAS *
• Share of ad cost *
• Product list CTR
• Promo banner CTR
• Exit rate
• Number of authorized users
• Number of customers
• Number of product detail views
• Number of adds to cart
• Number of transactions
• Average cost of event *
• Average cost of pageview *
• Average cost of transaction *
• Average cost of visitor acquisition *
• Average cost of customer acquisition *
• Average number of sessions per visitor
• Average number of transactions per session
• Average number of transactions per user
• Average number of events per session
• Average number of events per visitor
• Average number of pageviews per session
• Average number of pageviews per visitor
• Average number of product views per session
• Average number of product views per visitor

Available dimensions

• City
• Country
• Campaign
• Source
• Medium
• Source and medium
• Channel group
• Browser
• Device category
• Page type
• Hits type
• Referer
• Data source
• Operating system
• Operating system version
• Browser version
• Mobile device
• App name
• App version
• Region
• Keyword
• Ad content
• Ad network type
• Social action
• Social network
• Social network URL
• Page path
• Page title
• Hostname
• Promotion name
• Affiliate
• Event category
• Event action
• Event label
• Checkout step
• Ecommerce action type
• Product name
• Product brand
• Product category
• Product coupon code
• Transaction coupon code