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Revenue and [metric] by [dimension] compared between attribution models GA Last Click and [OWOX BI Attribution model]

Revenue and [metric] by [dimension] compared between attribution models GA Last Click and [OWOX BI Attribution model]

Available metrics

  • ROI
  • ROAS
  • share of advertising costs

Available dimensions

  • campaign
  • source and medium
  • medium
  • channel grouping
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