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  • Revenue and [metric] by [dimension] compared between attribution models GA First/Last/Last Non-Direct Click and [OWOX BI Attribution model]
  • Funnel steps value by [dimension] in attribution model […] / Attributed value by [dimension] and funnel steps in attribution model […]
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Revenue and [metric] by [dimension] in attribution model [...]

Revenue and [metric] by [dimension] in attribution model [...]

Available metrics

  • ROI
  • ROAS
  • share of advertising costs

Available dimensions

  • campaign
  • source and medium
  • medium
  • channel grouping
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