To do that, click Calculate model:
A transactional window will appear.
A transactional window is a period of time out of which conversions are analyzed. Value is attributed only to sessions that lead to these conversions.
The parameter is set before model calculation, right after click on “Calculate model” button or when setting up a schedule of automatic calculations.
Here are a few examples of how conversion window and transactional window influence what sessions get attributed value:
Now, set the transactional window and click Run calculation:
Model will be preparing for calculation:
Usually, calculation takes up to 30 minutes. It depends on analyzed data volume: number of sessions and selected time frames.
Scheduling automatic calculations for the model
To ensure that you always have relevant data in your reports, you can automate calculations of your model by setting up calculations schedule.
To set up the schedule, do the following:
- Click Set up schedule in the header of your model:
- Select your preferred settings and click Save:
This lets you set a really flexible schedule specifying a particular time of calculations. When changing the settings, consider when your data is updated and loaded into Google BigQuery. For example, time when you get tables with users behavior data influences calculation time, and time after which your transactions data is changed influences transactional window.
Automatic calculations include data starting from the calculation day onwards.