Requirements for e-commerce actions data

One of the options to set a step of your funnel is e-commerce action.
Below is a list of conditions used to select sessions of each e-commerce actions.

Product page

OWOX BI Pipeline Google BigQuery Export for Google Analytics
hits.eCommerceAction.action_type == 'detail'
hits.eCommerceAction.action_type == '2'

Add to cart

OWOX BI Pipeline Google BigQuery Export for Google Analytics
hits.eCommerceAction.action_type == 'add'
hits.eCommerceAction.action_type == '3'

Checkout

OWOX BI Pipeline Google BigQuery Export for Google Analytics
hits.eCommerceAction.action_type == 'checkout'
hits.eCommerceAction.action_type == '5'

Purchase

OWOX BI Pipeline Google BigQuery Export for Google Analytics
hits.transaction.transactionId IS NOT NULL
hits.transaction.transactionId IS NOT NULL

Additional requirements

To attribute all the sessions of a user, used ID must be tracked across all device types and stored in a unified format.

To calculate probabilities correctly, data about product must be collected and stored in a unified format. Product category field can be populated both with product category names or IDs. What's important is that the information is unified and being collected on all product related pages.

OWOX BI Pipeline Google BigQuery Export for Google Analytics Description
user.Id customDimensions.index,
customDimensions.value
User ID
hits.product.productCategory hits.product.v2ProductCategory Product category
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