One of the options to set a step of your funnel is e-commerce action.
Below is a list of conditions used to select sessions of each e-commerce actions.
Product page
OWOX BI Pipeline |
Google BigQuery Export for Google Analytics |
hits.eCommerceAction.action_type == 'detail'
|
hits.eCommerceAction.action_type == '2'
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Add to cart
OWOX BI Pipeline |
Google BigQuery Export for Google Analytics |
hits.eCommerceAction.action_type == 'add'
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hits.eCommerceAction.action_type == '3'
|
Checkout
OWOX BI Pipeline |
Google BigQuery Export for Google Analytics |
hits.eCommerceAction.action_type == 'checkout'
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hits.eCommerceAction.action_type == '5'
|
Purchase
OWOX BI Pipeline |
Google BigQuery Export for Google Analytics |
hits.transaction.transactionId IS NOT NULL
|
hits.transaction.transactionId IS NOT NULL
|
Additional requirements
To attribute all the sessions of a user, used ID must be tracked across all device types and stored in a unified format.
OWOX BI Pipeline |
Google BigQuery Export for Google Analytics |
Description |
user.Id |
customDimensions.index, customDimensions.value |
User ID |
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