What data does OWOX BI upload to Google Analytics?

OWOX BI Pipeline exports these data from advertising services:

• source (required)
• medium (required)
• adCost (required)
• campaign
• Google Ads campaign ID (exactly matches the campaign ID in your advertising account)
• ad position
• keyword
• adContent
• adClicks
• impressions

Optional data depends on the configuration of your Google Analytics data set. Read here, how to configure a data set.