What data does OWOX BI upload to Google Analytics?

OWOX BI Pipeline exports these data from advertising services:

  • source (required)
  • medium (required)
  • adCost (required)
  • campaign
  • Google Ads campaign ID (exactly matches the campaign ID in your advertising account)
  • ad position
  • keyword
  • adContent
  • adClicks
  • impressions

Optional data depends on the configuration of your Google Analytics data set. Read here, how to configure a data set.


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