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What UTM tags are required for the correct data collection and cost import to Google Analytics?

Please use the URL Builder tool from Google to check your labels.

Note: If you already have a question mark "?" in the destination URL, followed by a request parameter, you need to add UTM-tags to an existing URL parameter with "&" prefix.

To collect data correctly, OWOX BI requires your ads to contain at least these two  UTM tags: utm_source and utm_medium.

When your ad has no UTM-tags or there is an error that does not allow to set the traffic source correctly, appropriate source / medium substitution logic is used (similar to traffic definition in Google Analytics) for each advertising service:

  source medium
Facebook Ads referral
Bing Ads referral
VK referral
Yandex Direct referral
Yandex Market referral
Hotline referral
Trafmag referral
myTarget referral
Sklik seznam cpc
Twitter social
Criteo criteo cpc
Outbrain outbrain cpc
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    PPC Matt

    Isn't the Facebook medium considered social?

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