Please use the URL Builder tool from Google to check your labels.
Note: If you already have a question mark "?" in the destination URL, followed by a request parameter, you need to add UTM-tags to an existing URL parameter with "&" prefix.
When your ad has no UTM-tags or there is an error that does not allow to set the traffic source correctly, appropriate source / medium substitution logic is used (similar to traffic definition in Google Analytics) for each advertising service:
source | medium | |
---|---|---|
Facebook Ads | facebook.com | referral |
Bing Ads | bing.com | referral |
VK | vk.com | referral |
Yandex Direct | yabs.yandex.ru | referral |
Yandex Market | market.yandex.ru | referral |
Hotline | hotline.ua | referral |
Trafmag | trafmag.com | referral |
myTarget | target.my.com | referral |
Sklik | seznam | cpc |
twitter.com | social | |
Criteo | criteo | cpc |
Outbrain | outbrain | cpc |
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