What UTM-tags are required for the correct collection of data and cost import in Google Analytics.

Please use the URL Builder tool from Google to check your labels.

Note: If you already have a question mark "?" in the destination URL, followed by a request parameter, you need to add UTM-tags to an existing URL parameter with "&" prefix.

 

When your ad has no UTM-tags or there is an error that does not allow to set the traffic source correctly, appropriate source / medium substitution logic is used (similar to traffic definition in Google Analytics) for each advertising service:

  source medium
Facebook Ads  facebook.com referral
Bing Ads  bing.com referral
VK  vk.com referral
Yandex Direct yabs.yandex.ru referral
Yandex Market market.yandex.ru referral
Hotline  hotline.ua referral
Trafmag  trafmag.com referral
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    PPC Matt

    Isn't the Facebook medium considered social?

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