Note:On September 1, 2023, the changes in logic for calculating billable unique users in Hit-based streaming will become active: unique users will be calculated based on the userId and/or clientId fields within the OWOX BI Streaming ID. Learn more
What is a unique user in OWOX BI
A unique user is a website visitor associated with a unique identifier whose BigQuery data has been processed in OWOX BI within one month. User identifiers can vary — we will outline them later in this article.
OWOX BI processes unique users’ data when you use OWOX BI Streaming to collect user behavior data from your website to Google BigQuery.
The processing of user data is included in OWOX BI subscription plans. If the number of unique users processed within one month exceeds the number provided in your plan, you’ll be charged additionally. For plan limit details, read this article.
How unique users are identified and calculated in OWOX BI
Streaming | How unique users are calculated |
---|---|
OWOX BI GA4 Events-based |
Unique users are calculated using the Formula for events with user's consent
Formula for events without user's consent Some events don't have either
Formula for events sent via Measurement Protocol The
|
OWOX BI GAU Hit-based |
Unique users are calculated using the Only the |
* — If more than one user (identified by different Client IDs) had logged in using the same User ID, they count as one user. The exceptions are 1) users that weren't logged in and 2) User IDs with more than 100 different Client IDs associated with them. In these cases, unique users are identified only by the Client ID.
How unique users are calculated in OWOX BI projects with more than one pipeline
If your OWOX BI project has more than one Streaming, the subscription plan considers the unique users of all your Streaming during the reporting period (month).
Example: Your OWOX BI project has two OWOX BI GA4 events-based web streamings to Google BigQuery and one OWOX BI GAU Hit-based streaming. At the end of the billing period, you get these unique users processing statistics:
Streaming | Unique users |
---|---|
OWOX BI GA4 events-based web streaming to Google BigQuery | 500,000 + 390,000 = 890,000 |
OWOX BI GAU Hit-based streaming | 100,000 |
Total of the unique users |
990,000 (890,000 + 100,000) |
NOTE:Unique users are calculated each day in the UTC time zone, thus the count of users a day may vary depending on your time zone.
Important: If you have in your project more than one Streaming, the number of unique users you'll be charged for will be summarized.
What happens if a project exceeds the subscription plan limit
If a project exceeds the subscription plan limit the excess cost will be applied. The prices of the excess cost are calculated according to the plan of your project.
How to check the number of unique users processed in your OWOX BI project
To view the statistics on the unique users processed during the current and previous months, go to the Project Settings page and click the Usage tab. Then choose the reporting period, and the month you want to see the statistics for.
Here is an example of a visualization representing the number of unique users processed. This chart has a two-day data actualization period. For instance, if you're interested in unique users for September 1st, you'll find this data accessible on September 3rd. Read more in this article.
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