How does the currencies conversion happens?

OWOX BI imports cost data from the ad services in the following currencies:

  • VKontakte RUB
  • Yandex.Direct YED
  • Yandex.Market YEM
  • Hotline UAH
  • Trafmag UAH
  • Sklik CZK
  • other services USD

If the currency of data import matches the currency of your Google Analytics View, then the costs are uploaded without any conversions.

If the currencies are different, the costs are automatically converted to the currency of your GA view using the Open Exchange Rates API.

Note:The conversion from Yandex units to a Google Analytics View currency is described in this article.

OWOX BI converts the currency according to the exchange rates relevant at the moment the ad was displayed. For example: if on November 1, 2019, the pipeline had retrospectively imported data from August 1, 2019, the cost data will be converted according to the August 1, 2019 exchange rates.

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