When does OWOX BI start importing data from ad service to Google Analytics?

Initial data import

When a new Ad service → Google Analytics pipeline is created, OWOX BI uploads historical data according to your settings for the data import start date, ad service API limitations, and your subscription terms. Read more in this article.

Regular data import

After the initial data import is completed, OWOX BI continues uploading and updating data daily. Details are as follows.

1. Data import for the previous day starts at the scheduled time:

• Bing → Google Analytics — at 16:00 (UTC)
• Facebook Ads → Google Analytics — at 00:00 (according to your Google Analytics View timezone)
• В LinkedIn → Google Analytics — at 00:00 (according to your Google Analytics View timezone)
• Twitter → Google Analytics — at 00:00 (according to your Google Analytics View timezone)
• Criteo → Google Analytics — at 00:00 (according to your Google Analytics View timezone)
• AdRoll → Google Analytics — at 12:00 (according to your Google Analytics View timezone)
• Outbrain → Google Analytics — at 00:00 (according to your Google Analytics View timezone)
• Yahoo Gemini → Google Analytics — at 16:00 (according to your Google Analytics View timezone)
• hotline.ua → Google Analytics — at 00:00 (UTC+2/UTC+3 or Europe/Kyiv)
• Sklik → Google Analytics — at 04:00 (according to your Google Analytics View timezone)

It can take up to 12 hours to upload data depending on the ad service API limitations.

2. Updating of the previously imported data is performed according to an actualization window.

After data is imported to Google Analytics, it can take another 24 hours before this data becomes available in reports.