Importing RFM-analysis results from Google BigQuery to Google Analytics

Importing RFM-analysis results to Google Analytics allows:

• to build new custom reports and segments in the Google Analytics interface for deeper analysis of the audience, using additional information about users.
• to use results of RFM-analysis for creating the remarketing audiences in Google Ads (please note that Query Time import doesn't work with the remarketing audiences)

Setting up of RFM-analysis data import in Google Analytics from Google BigQuery consists of several stages:

1. Set up a web property in Google Analytics
2. Set up streaming in OWOX BI Pipeline

Google Analytics Web-property setting

1. Create user level Custom Dimensions  results of RFM-analysis (Custom Definitions -> Custom Dimensions -> + New Custom Dimension):

   

2. Create a new data set for data import to Google Analytics (Data Import -> NewData Set):
   • Choose data set type — User data<

     

   • Select Query Time import behavior. It helps to combine historical and imported data; Otherwise data will be combined only with hits which were collected into Google Analytics after importing RFM-analysis results. Please note that Query Time import is available only for Google Analytics 360 users

     

• Select data set name and specify the list of views in which imported data will be available

  

• Specify the data set schema and save this data set:

  

• Google Analytics Web-property settings for data import are completed.

Set up streaming in OWOX BI Pipeline

1. Prepare SQL-query, that returns data in valid structure
2. Create streaming in OWOX BI Pipeline, following this instructions

Wait until you see the data in Google Analytics:

You can find the example of using RFM-analysis data import results on our website.