The main differences are the following:
- The Google Analytics → Google BigQuery pipeline does not require the Google Analytics 360 account.
- Storing and query processing data collected with the GA→GBQ pipeline is cheaper.
The pipeline collects hit and session data into 2 tables and the tables contain only neccessary information, that significantly decreases BigQuery expenses. Table of Google Analytics export contains over 40 columns with AdSense, AdWords, DoubleClick, etc. data which is rarely required.
- With the GA→GBQ pipeline, you start seeing your data in 5 minutes.
Google Analytics export can take up to 24 hours.