Your ad spends calculated by the advertising services may still be corrected over time. For example, ad services can update statistics by excluding bot activity or false clicks. As a result, cost data collected to Google Analytics via the OWOX BI pipelines or native Google integration with Google Ads changes as well.
To provide you with the most accurate information about your ad spends, OWOX BI makes regular requests to Google Analytics within a preset actualization period. If any cost data changes are detected in your Google Analytics account, OWOX BI will update the corresponding data in the CostData_ tables in Google BigQuery.
The default data source set and data actualization period depend on the data import scheme used in your Google Analytics Cost Data → Google BigQuery pipeline. See the details below.
|Data import scheme||Default data source set||Default data actualization period|
Scheme №1: GA_ONLY
|All the ad costs (including Google Ads costs) collected to Google Analytics
Scheme №2: GA_NATIVE_PLUS_GBQ
|Only Google Ads costs collected to Google Analytics
You can also read about data actualization in the Ad serviсe → Google Analytics pipelines.