What dynamic parameters in the Bing Ads ad links does OWOX BI support? – OWOX Help Center

We support dynamic parameters in the URL:

{CampaignId}
{AdGroupId}
{MatchType}
{BidMatchType}
{Network}
{Device}
{IfMobile:string}
{IfNotMobile:string}
{IfSearch:string}
{IfContent:string}
{keyword:default}
{AdId}
{OrderItemId}
{QueryString}
{param1}
{param2}
{param3}

However, Bing Ads doesn't provide data on some dynamic parameters via their API. Due to that, OWOX BI does not process these parameters:

{Campaign}
{AdGroup}
{TargetId}
{IfNative:string}
{IfPLA:string}
{ignore}
{lpurl}
{lpurl+2}, {escapedlpurl+2}
{lpurl+3}, {escapedlpurl+3}
{unescapedlpurl}
{escapedlpurl}
{ProductId}
{CriterionId}
{product_country}
{product_language}
{seller_name}

If you use some of those unsupported parameters in UTM-tags, you will see the parameter names instead of their values. For example, {AdId} instead of real ad ID.

In order to keep matching visits and ad expenses in the Cost Analysis report, move the unsupported parameters from UTM-tags to additional custom GET-parameters and collect them to custom dimensions in Google Analytics:

Cost data will be available only for UTM-tags values
Session data will be available for unsupported parameters (through custom dimensions) and UTM-tags values

All Bing Ads URL parameters

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