An attribution model is being created automatically when the first table with session data appears. If you need to create additional models, follow the instructions below.

To create a model visit bi.owox.com, and click model creation button in «Attribution» section in the left menu or on the dashboard.

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On the model creation page please do the following.

Step 1: Provide access to your Google BigQuery project

The access is required as the service takes input information from Google BigQuery and saves calculation results also there.

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Step 2: Select a source of user actions

As a source you can use Google Analytics data stored in Google BigQuery in the format of OWOX BI Pipeline or Google BigQuery Export for Google Analytics.

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Model name will be shown on bi.owox.com. Model calculation results will be saved to a Google BigQuery dataset.

Once you have created a model, you'll be redirected to the model settings.

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