An attribution model is being created automatically when the first table with session data appears. If you need to create additional models, follow the instructions below.

To create a model visit, and click model creation button in «Attribution» section in the left menu or on the dashboard.


On the model creation page please do the following.

Step 1: Provide access to your Google BigQuery project

The access is required as the service takes input information from Google BigQuery and saves calculation results also there.


Step 2: Select a source of user actions

As a source you can use Google Analytics data stored in Google BigQuery in the format of OWOX BI Pipeline or Google BigQuery Export for Google Analytics.


Model name will be shown on Model calculation results will be saved to a Google BigQuery dataset.

Once you have created a model, you'll be redirected to the model settings.

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