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Video: How to set up an attribution model in OWOX BI Attribution

An attribution model is created automatically as soon as the first session data table appears in your BigQuery dataset. If you need to create additional models, follow the instructions below.

To create a model, go to OWOX BI main page and click Create model in the Attribution section:


You can also do it on the model list screen:


On the model creation page, do the following.

1. Provide access to your Google BigQuery project

OWOX BI needs this access to get input data from Google BigQuery and save the calculation results to another BigQuery dataset.


2. Select a data source of user actions

As a source, you can use:


3. Click Create model

Done. The model is created. Now, set up and calculate it.

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