Note:OWOX BI Attribution is available only for the Reports & Attribution and Enterprise subscription plans.
Video: How to set up an attribution model in OWOX BI Attribution
If you have a session data collection pipeline created in OWOX BI, an ML Funnel Based Attribution model is created automatically as soon as the first session data table appears in your BigQuery dataset. If you need to create additional models, follow the instructions below.
To create a model, go to OWOX BI main page and click Create model in the Attribution section:
You can also do it on the model list screen:
On the model creation page, do the following.
1. Provide access to your Google BigQuery project
OWOX BI needs this access to get input data from Google BigQuery and save the calculation results to another BigQuery dataset.
2. Select a data source of user actions
As a source, you can use:
- Session data from Google Analytics uploaded to Google BigQuery using OWOX BI Pipeline or Google BigQuery Export for Google Analytics 360
- Custom events from CRM, call tracking systems, and any other online and offline source uploaded manually to a BigQuery table or view.
Here, note the BigQuery dataset location. It can be one of the two multi-region locations: the EU (European Union) or the US (United States). After selecting the EU as the initial data source for the attribution model, you won't be able to add to this model a source from the US location. And the other way around.
If you want to know how you can transfer BigQuery data between locations, read this article.
3. Click Create model
Done. The model is created. Now, set up and calculate it.