Are the ads parameters supported in references?

Yes, we process the ad parameters that you can specify in the links:

  • {ad_id} or {banner_id}
  • {addphrases}
  • {adtarget_name}
  • {adtarget_id}
  • {campaign_id}
  • {device_type}
  • {gbid}
  • {keyword}
  • {phrase_id}
  • {retargeting_id}
  • {coef_goal_context_id}
  • {position_type}
  • {source}
  • {source_type}
  • {param1}
  • {param2}
  • {region_id}
  • {region_name}

However, Yandex Direct doesn’t provide some of them via API:

  • {position}
  • {addphrasestext}
  • {interest_id}
  • {creative_id}

If you use some of those unsupported parameters in UTM-tags you’ll see the parameter names instead of their values​​, for example: {source} instead of

In order to keep matching visits and ad expenses in the Cost Analysis report, such unsupported parameters have to be moved from UTM-tags to additional custom GET-parameters and collected to custom dimensions in Google Analytics:

  • Cost data will be available only for UTM-tags values.
  • Session data will be available for unsupported parameters (through custom dimensions) and UTM-tags values.
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