OWOX BI Streaming: Terms of usage

The product OWOX BI Streaming automatically tracks any user activity on your website in real-time and collects the data into your Data Destination (Google BigQuery).

Depending on the collecting endpoints of OWOX BI Streaming used the are two possible Consumption Units:

• Client-Side Users
• Server-Side Users

Consumption Unit: Client-Side Users

It represents unique users. The number is rounded to the whole 100K if less.

Users' behavior data collection in event-based, or hits-based format via a common endpoint (without a custom domain) like as:

• GA4 Events Streaming → Google BigQuery - https://streaming.bi.owox.com/ga4/XXXX
• GAU Hits Streaming → Google BigQuery - https://google-analytics.bi.owox.com/UA-XXXXX

Consumption Unit: Server-Side Users

It represents unique users. The number is rounded to the whole 100K if less.

Users' behavior data collection in event-based, hits-based format via custom endpoint (client's subdomain):

• GA4 Events Streaming → Google BigQuery - https:/owox.your-website.com/
• GAU Hits Streaming → Google BigQuery - https:/owox.your-website.com/

How OWOX BI calculates unique users

What is a unique user in OWOX BI?

A unique user is a website visitor who is associated with a unique identifier and whose BigQuery data has been processed in OWOX BI within one month.

How unique users are identified and calculated in OWOX BI Streaming

count(distinct(owox.user_id)) WHERE privacy_info.analytics_storage = 'Yes' or privacy_info.analytics_storage is null

count(distinct(owox.event_id))/10 WHERE privacy_info.analytics_storage = 'No'

count(distinct(owox.event_id)) WHERE owox.request_source = 'Measurement Protocol'

* — If more than one user (identified by different Client IDs) had logged in using the same User ID, they count as one user. The exceptions are 1) users that weren't logged in and 2) User IDs with more than 100 different Client IDs associated with them. In these cases, unique users are identified only by the Client ID.

How unique users are calculated in OWOX BI projects with more than one Streaming

If your OWOX BI project has more than one Streaming, the subscription plan considers the unique users of all your Streaming during the reporting period (month).

Example: Your OWOX BI project has two OWOX BI GA4 events-based web streamings to Google BigQuery and one OWOX BI GAU Hit-based streaming. At the end of the billing period, you get these unique users processing statistics:

NOTE:Unique users are calculated each day in the UTC time zone, thus the count of users a day may vary depending on your time zone.

IMPORTANT:On the OWOX BI side, total Consumption Units are stored without detailing specific identifiers. If part of the data is changed or deleted on the client's side, this will not change the already calculated totals in OWOX BI.