OWOX BI Streaming: Terms of usage

The product OWOX BI Streaming automatically tracks any user activity on your website in real-time and collects the data into your Data Destination (Google BigQuery).

Depending on the collecting endpoints of OWOX BI Streaming used the are two possible Consumption Units:

  • Client-Side Users
  • Server-Side Users

 

Consumption Unit: Client-Side Users

It represents unique users. The number is rounded to the whole 100K if less.

Users' behavior data collection in event-based, hits-based, or AppsFlyer format via a common endpoint (without a custom domain) like as:

 

Consumption Unit: Server-Side Users

It represents unique users. The number is rounded to the whole 100K if less.

Users' behavior data collection in event-based, hits-based, or AppsFlyer format via custom endpoint (client's subdomain):

  • GA4 Events Streaming → Google BigQuery - https:/owox.your-website.com/
  • GAU Hits Streaming → Google BigQuery - https:/owox.your-website.com/

 

How OWOX BI calculates unique users

What is a unique user in OWOX BI?

A unique user is a website visitor who is associated with a unique identifier and whose BigQuery data has been processed in OWOX BI within one month.

How unique users are identified and calculated in OWOX BI Streaming

Streaming How unique users are calculated
OWOX BI GA4 Events-based

Unique owox.user_id

Formula: count(distinct(owox.user_id))

NOTE:Some events don't have either owox.user_id or any other identifiers. The cause is PII data processing according to Google Consent Mode. So, to calculate unique users for the events with privacy_info.analytics_storage = "No" OWOX BI uses dividing on 10:
Formula: count(distinct(owox.event_id))/10.

OWOX BI GAU Hit-based

Unique userId and/or clientId*

NOTE:Only the userId (&uid) parameter values are used for calculation here. The userId values sent in custom dimensions are not taken into account. clientId (&cid) for non-consent users are also taken into account.

AppsFlyer → BigQuery Unique appsflyer_device_id

 

* — If more than one user (identified by different Client IDs) had logged in using the same User ID, they count as one user. The exceptions are 1) users that weren't logged in and 2) User IDs with more than 100 different Client IDs associated with them. In these cases, unique users are identified only by the Client ID.

How unique users are calculated in OWOX BI projects with more than one Streaming

If your OWOX BI project has more than one Streaming, the subscription plan considers the unique users of all your Streaming during the reporting period (month).

Example: Your OWOX BI project has two OWOX BI GA4 events-based web streamings to Google BigQuery and one AppsFlyer Streaming. At the end of the billing period, you get these unique users processing statistics:

Streaming Unique users
OWOX BI GA4 events-based web streaming to Google BigQuery 500,000 + 390,000 = 890,000
AppsFlyer → BigQuery 100,000

Total of the unique users (in both streaming before rounding)

990,000 (890,000 + 100,000)

Grand total of the unique users (after rounding up to the monthly bill)

1,000,000

 

NOTE:Unique users are calculated each day in the UTC time zone, thus the count of users a day may vary depending on your time zone.

 

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