Yandex.Direct → Google BigQuery: data schema – OWOX Help Center

Field	Type	Description
`AdTitle`	STRING	Title of an advertisement
`AdTitle2`	STRING	Additional title of an advertisement
`AdGroupName`	STRING	Name of an advertisement group
`Keyword`	STRING	The keyword for which the ad was displayed (Text & Image Ads or Ads for Mobile Apps). keyword text without negative keywords
`Device`	STRING	Device type on which impression was made. Transferred value: desktop — desktop, mobile — mobile phone, tablet — tablet
`Clicks`	INTEGER	The number of clicks.
`Cost`	FLOAT	The cost of clicks.
`AccountCurrency`	STRING	The currency used to display ad costs in the ad account. For example: USD, EUR.
`Impressions`	INTEGER	Number of impressions.
`CriteriaType`	STRING	The type of targeting criteria set by the advertiser: KEYWORD — Keyword AUTOTARGETING — Autotargeting AUDIENCE_TARGET — Audience target DYNAMIC_TEXT_AD_TARGET — Audience target for dynamic ads or the filter for dynamic ads SMART_BANNER_FILTER — Filter for smart banners
`CampaignType`	STRING	The type of campaign: TEXT_CAMPAIGN MOBILE_APP_CAMPAIGN DYNAMIC_TEXT_CAMPAIGN MCBANNER_CAMPAIGN SMART_CAMPAIGN* More about campaign type values *Starting December 2, 2019, the Yandex.Direct API uses the new SMART_CAMPAIGN value instead of the deprecated SMART_BANNER_CAMPAIGN
`PhraseId`	STRING	The phrase ID.
`CampaignName`	STRING	The campaign name.
`UserParam1`	STRING	Special parameter. The value equal to the dynamic parameter {param1}
`UserParam2`	STRING	Special parameter. The value equal to the dynamic parameter {param1}
`MatchType`	STRING	Keyword match type: RELATED_KEYWORD — Impression for a related keyword. SYNONYM — Impression for a keyword synonym. NONE — All other cases.
`CampaignId`	STRING	The campaign ID.
`AdId`	STRING	The ad ID.
`Slot`	STRING	The ad display place: PREMIUMBLOCK — Premium Placement. OTHER — Other ad blocks.
`AdNetworkType`	STRING	The type of advertising place where the ad is shown: SEARCH — In search results. AD_NETWORK — On ad networks.
`Age`*	STRING	The user's age group: one of the values AGE_0_17, AGE_18_24, AGE_25_34, AGE_35_44, AGE_45 or UNKNOWN. * — currently, this field is unavailable for export. If you need to export the user age data, write to us at bi@owox.com and we'll process your request.
`CarrierType`	STRING	The type of connection: CELLULAR — Mobile connection. STATIONARY — Wi-Fi or wired internet access. UNKNOWN — The type couldn't be detected.
`Date`	DATE	The data statistics are provided for, in the format YYYY-MM-DD.
`ExternalNetworkName`	STRING	The name of the ad exchange (SSP).
`Gender`	STRING	The user's gender: GENDER_MALE, GENDER_FEMALE or UNKNOWN.
`MobilePlatform`	STRING	OS type: ANDROID, IOS, OTHER or UNKNOWN.
`AvgClickPosition`	STRING	Average position where the ad was clicked. Calculated using only clicks on the first page of Yandex search results. The top position is assigned the number 1.
`AvgCpc`	STRING	Average cost per click rounded in micro currency (original value x 1,000,000). To get the original value, divide the value of this field by 1,000,000.
`AvgImpressionPosition`	STRING	Average display position of the ad. Calculated using only displays on the first page of Yandex search results. The top position is assigned the number 1.
`AvgPageviews`	STRING	The average session depth on the site, meaning the number of pages viewed (according to Yandex.Metrica data).
`BounceRate`	STRING	The percentage of bounces in the total number of sessions (according to Yandex.Metrica data).
`Bounces`	STRING	The number of bounces (according to Yandex.Metrica data).
`ConversionRate`	STRING	Conversions as a percent of the total number of sessions (according to Yandex.Metrica data).
`Conversions`	STRING	The number of conversions (according to Yandex.Metrica data).
`CostPerConversion`	STRING	The average cost of reaching a goal (according to Yandex.Metrica data): the ratio of the cost of clicks to the number of conversions.
`Ctr`	STRING	CTR as a percent.
`GoalsRoi`	STRING	The return on investment in advertising, up to two decimal places (according to Yandex.Metrica data).
`Revenue`	STRING	Revenue (according to Yandex.Metrica data).
`Sessions`	STRING	Number of sessions (according to Yandex.Metrica data). For mobile app ads, the number of clicks is shown as the number of visits.
`utm`	RECORD	utm-tags
`utm.utm_content`	STRING	The value of utm_content
`utm.utm_campaign`	STRING	The value of utm_campaign
`utm.utm_medium`	STRING	The value of utm_medium
`utm.utm_term`	STRING	The value of utm_term
`utm.utm_source`	STRING	The value of utm_source
`Retargetings`	RECORD	Retargeting lists
`Retargetings.Id`	INTEGER	ID of the retargeting list..
`Retargetings.IsAvailable`	STRING	YES — All the goals and segments in the retargeting list are available; NO — The retargeting list has a goal or segment that is unavailable, so ad displays and bid adjustments aren't possible for this retargeting list. A goal or segment becomes unavailable if it is deleted, or if the owner revokes access.
`Retargetings.Name`	STRING	Name of the retargeting list (maximum of 250 characters).
`Retargetings.Scope`	STRING	Scope of the retargeting list. See the section Scope.
`DynamicTextAdTarget`	RECORD	Targeting conditions for dynamic ads.
`DynamicTextAdTarget.Id`	INTEGER	ID of the targeting condition.
`DynamicTextAdTarget.Bid`	FLOAT	Bid in search results.
`DynamicTextAdTarget.ContextBid`	FLOAT	This parameter is reserved for future use.
`DynamicTextAdTarget.StrategyPriority`	STRING	The priority of the targeting condition: LOW, NORMAL or HIGH.
`DynamicTextAdTarget.State`	STRING	State of a targeting condition.
`DynamicTextAdTarget.StatusClarification`	STRING	Text explanation of the state..
`DynamicTextAdTarget.ConditionType`	STRING	Type of targeting condition.
`RlAdjustmentId`	STRING	ID of a retargeting list used for applying bid adjustments for website users.
`ImpressionShare`	STRING	The percentage of auctions won out of the total number of auctions that the ad materials participated in. Data is only available for smart banners.
`CriterionId`	STRING	The ID of the targeting criteria set by the advertiser: For targeting a keyword or synonym – the keyword ID. For targeting a related keyword – the ID of the keyword, or a dash if the keyword couldn't be determined. For autotargeting – the autotargeting ID. For targeting an audience target – the ID of the audience target. For showing a dynamic ad – the ID of the audience target for dynamic ads, or the ID of the filter. For showing smart banners – the ID of the filter.
`AdGroupId`	STRING	ID of the ad group.
`Placement`	STRING	Name of the site where the ad is being displayed.
`LocationOfPresenceName`	STRING	Name of the region where the user is located.
`LocationOfPresenceId`	STRING	ID of the region where the user is located.
`Criterion`	STRING	The name or text of the targeting criteria set by the advertiser: For targeting a keyword or synonym – the keyword text. For displays for a related keyword – the keyword text, or the value “automatically added phrase” if the keyword couldn't be determined. For autotargeting – the “---autotargeting” value. For targeting an audience target – the name of the retargeting list, or the name of a mobile app category. For showing a dynamic ad – the name of the audience target for dynamic ads, or the name of the filter. For showing smart banners – the name of the filter.
`Href`	STRING	ads url
`AdAccount`	STRING	Yandex.Direct account ID
`DebugInfo`	STRUCT	Additional data upload info

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