Solution that will let you measure value of DoubleClick media advertising is in development phase. OWOX BI team plans to release the solution in Q4 2017.
We publish this article explain what data is needed to use the solution, so you can set up its collection in advance
DoubleClick Bid and Campaign Manager data extends users conversion paths with non-site interactions, i.e. views and clicks on media advertising. With OWOX BI Attribution you will be able to figure out real contribution of those interactions to your revenue.
To use the solution, you have to (1) have a key to combine DoubleClick and Google Analytics data on user level and (2) export DoubleClick data into Google BigQuery.
1. Add “DoubleClick Floodlight Counter” tag and collect Client ID and User ID
The DoubleClick Floodlight Counter tag should trigger on all the pages and collect Client ID and User ID custom variables.
2. Set up BigQuery Data Transfer for DoubleClick Bid and Campaign Manager
Detailed export setup guide is available in BigQuery documentation: “BigQuery Data Transfer Service for DoubleClick Bid and Campaign Manager”.
Till October 16th the service is in free private beta, then it will cost $2.50 per unique Advertiser ID per month.
To get access to the service now, you have to fill in the form BigQuery DTS Beta Enrollment. Usually the service becomes available for your project in a few days after the form submission.