DoubleClick Bid and Campaign data

Starting May 25, 2018, as General Data Protection Regulation (GDPR) came into action, Google has stopped populating encrypted UserID and PartnerID fields in Data Transfer for DoubleClick Campaign Manager and DoubleClick Bid Manager events.

In this context, the DoubleClick media advertising evaluation feature in OWOX BI is temporarily unavailable.  But we're already working on an alternative solution, and the integration will be soon back to OWOX BI.

Stay tuned for the updates.

The feature of DoubleClick media advertising evaluation is only available in Business and Enterprise plans

DoubleClick Bid and Campaign Manager data extends users conversion paths with non-site interactions, i.e. views and clicks on media advertising. With OWOX BI Attribution you will be able to figure out real contribution of those interactions to your revenue.

To use the solution, you have to

  1. Have a key to combine DoubleClick and Google Analytics data on the user level
  2. Export DoubleClick data into Google BigQuery

Step 1. Add the DoubleClick Floodlight Counter tag and collect Client ID and User ID

The DoubleClick Floodlight Counter tag should trigger on all the pages and collect Client ID and User ID custom variables.

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Step 2. Set up BigQuery Data Transfer for DoubleClick Bid and Campaign Manager

The detailed export setup guide is available in BigQuery documentation: “BigQuery Data Transfer Service for DoubleClick Bid and Campaign Manager.”

3. Done!

Now add the DoubleClick data to your attribution model.

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