This integration method is fit for you if you're using SegmentStream to collect and send data to Google Analytics.
To collect hit data with OWOX BI and SegmentStream to Google BigQuery correctly, take these steps:
- In SegmentStream, enable the integration with Google Analytics.
- In OWOX BI, create a website user behavior data streaming pipeline to Google BigQuery.
- In SegmentStream, enable the integration with OWOX BI.
Setting up data collection with SegmentStream, you don't need to integrate an OWOX BI tracking code to your website (unlike with the GTM:customTask, analytics.js, and Tealium IQ methods). All hits collected from the website to Google Analytics will be automatically sent to Google BigQuery as well.