OWOX BI processes and imports to Google Analytics these dynamic parameters in the myTarget ad links:
{{advertiser_id}}
{{campaign_id}}
{{campaign_name}}
{{banner_id}}
However, myTarget doesn't provide data on some dynamic parameters via their API. Due to that, OWOX BI does not process these parameters:
{{geo}}
{{gender}}
{{age}}
{{random}}
{{impression_weekday}}
{{impression_hour}}
{{user_timezone}}
If you use some of those unsupported parameters in UTM-tags, you’ll see the parameter names instead of their values. For example, {{geo}}
instead of the actual campaign name.
In order to keep matching visits and ad expenses in the Cost Analysis report, move the unsupported parameters from UTM-tags to additional custom GET-parameters and collect them to custom dimensions in Google Analytics:
- Cost data will be available only for UTM-tags values
- Session data will be available for unsupported parameters (through custom dimensions) and UTM-tags values
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