Supported dynamic parameters in the myTarget ad links

OWOX BI processes and imports to Google Analytics these dynamic parameters in the myTarget ad links:

• {{advertiser_id}}
• {{campaign_id}}
• {{campaign_name}}
• {{banner_id}}

However, myTarget doesn't provide data on some dynamic parameters via their API. Due to that, OWOX BI does not process these parameters:

• {{geo}}
• {{gender}}
• {{age}}
• {{random}}
• {{impression_weekday}}
• {{impression_hour}}
• {{user_timezone}}

If you use some of those unsupported parameters in UTM-tags, you’ll see the parameter names instead of their values. For example, {{geo}} instead of the actual campaign name.

In order to keep matching visits and ad expenses in the Cost Analysis report, move the unsupported parameters from UTM-tags to additional custom GET-parameters and collect them to custom dimensions in Google Analytics:

• Cost data will be available only for UTM-tags values
• Session data will be available for unsupported parameters (through custom dimensions) and UTM-tags values

About dynamic parameters in myTarget documentation