June 1, 2017 — OWOX BI Pipeline

OWOX BI Pipeline

We’ve added a new data pipeline from the SendGrid email marketing platform to Google BigQuery.

Now you can obtain the complete, real-time data for your SendGrid email campaigns, automatically imported to Google BigQuery. Use this data to: track email statistics, set up and update custom reports for your email campaigns, combine information from SendGrid with data from other sources, get new insights and put them into action when setting up new, detailed customer segments.

To start collecting data, create a pipeline and add the HTTP POST URL in Event Notification section, on Settings → Mail Settings page in your SendGrid account.
We’ll start importing data in near real time. The data schema supports all event types, unique arguments and custom arguments, unsubscribe groups, categories, IP pools and marketing campaigns.

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