What is the logic behind ad cost data import from Criteo into Google Analytics?

Unfortunately, the Criteo’s API does not allow for getting utm-parameters of ads. That's why OWOX BI Pipeline imports Criteo's ad cost data according to the following logic:

  • The cost data is imported down to the source\medium\campaign level.
  • ga:source=criteo,
  • ga:medium=cpc,
  • ga:campaign = the campaignName parameter, which we get using the getCampaigns method.

Please note: To ensure that the imported data match with Google Analytics data, afollow these rules in forming utm-parameters of your ads:

  1. utm_source=criteo;
  2. utm_medium=cpc;
  3. utm_campaign = the campaign name in the Criteo’s UI.
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