Unfortunately, the Criteo’s API does not allow for getting utm-parameters of ads. That's why OWOX BI Pipeline imports Criteo's ad cost data according to the following logic:
- The cost data is imported down to the source\medium\campaign level.
- ga:campaign = the campaignName parameter, which we get using the getCampaigns method.
Please note: To ensure that the imported data match with Google Analytics data, afollow these rules in forming utm-parameters of your ads:
- utm_campaign = the campaign name in the Criteo’s UI.