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To create a Criteo→Google Analytics cost data pipeline, you need to have generated a new API user access in the Criteo user interface. You will get a Client ID and a Client Secret code that you will then provide to OWOX BI while creating the pipeline.

How to get a new API user access in Criteo and provide it to OWOX BI

  1. Sign in to your account on
  2. Open the side menu: criteo_step1.png
  3. Click Team:
  4. In the API Users — REST API (New) section, click Create API User: criteo_step3.png
  5. Enter a сontact email. Important: it must not match your Criteo account email.
  6. In the Select a role field, select View Only. Click Add Usercriteo_step4.png
  7. Client ID and Client Secret will appear on the screen. These are your API user access you need to provide to OWOX BI in order to set up the Criteo→Google Analytics pipeline.
    Very important: Make sure you have saved the Client Secret code somewhere. It's displayed only once — on this screen. After clicking Close, you won't be able to display it in any way. Criteo_en_4.png
  8. Check the box I confirm having stored my credentials and click Close.

Done. Now you can create a Criteo→Google Analytics ad cost data import pipeline page, by providing OWOX BI with the Criteo API user access.

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