OWOX BI Smart Data

We've added lots of new metrics and dimensions to Google Analytics data model.

You can use them within current question templates.
For example,

  • How did the conversion rate change over the last 6 months by months and by product category?
  • What was the number of exits by checkout step?
  • How was the ad cost distributed to regions?

Metrics

  • Ad cost
  • Attributed ad cost
  • Average number of hits per session
  • Average number of pageviews per session
  • Average number of product views per session
  • Average number of screenviews per session
  • Average number of transactions per session
  • Average product price
  • Average shipping cost
  • Average transaction tax
  • Number of social actions
  • Number of exits
  • Number of entrances
  • Event value

Dimensions

  • Hits type
  • Referer
  • Data source
  • Operating system
  • Operating system version
  • Browser version
  • Mobile device
  • App name
  • App version
  • Region
  • Keyword
  • Ad content
  • Ad network type
  • Social action
  • Social network
  • Social network URL
  • Page path
  • Page title
  • Hostname
  • Promotion name
  • Affiliate
  • Event category
  • Event action
  • Event label
  • Checkout step
  • Ecommerce action type
  • Product name
  • Product brand
  • Product category
  • Product coupon code
  • Transaction coupon code
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