Metrics based on cost data, e.g. ROI, ROAS (all of these metrics are marked with * symbol in the list below), a well as the average transaction cost metric, are available only for the OWOX BI's Google Analytics to Google BigQuery pipeline as a data source.
This report shows the trend of a metric change over time. Using dimensions is optional, so a report can take one of the two forms:
[metric] by [time slice] and [dimension] [within date range]
[metric] by [time slice] [within date range]
Available metrics
- Average time on site
- Conversion rate
- Average order value
- Server response time
- Page load time
- Bounce rate
- Revenue
- Time on site
- Ad cost *
- Average number of hits per session
- Average number of pageviews per session
- Average number of product views per session
- Average number of screenviews per session
- Average number of transactions per session
- Average product price
- Average shipping cost
- Average transaction tax
- Count of users
- Count of sessions
- Number of social actions
- Number of exits
- Number of entrances
- Event value
- ROI *
- ROAS *
- share of ad cost *
- product list CTR
- promo banner CTR
- exit rate
- number of users (authorized visitors)
- number of customers
- number of product detail views
- number of adds to cart
- number of transactions
- average revenue per session
- average revenue per visitor
- average revenue per customer
- average cost of event *
- average cost of pageview *
- average cost of transaction *
- average cost of visitor acquisition *
- average cost of customer acquisition *
- average number of sessions per visitor
- average number of transactions per session
- average number of transactions per user
- average number of events per session
- average number of events per visitor
- average number of pageviews per session
- average number of pageviews per visitor
- average number of product views per session
- average number of product views per visitor
Available dimensions
- City
- Country
- Campaign
- Source
- Medium
- Source and medium
- Channel group
- Browser
- Device category
- Page type
- Hits type
- Referer
- Data source
- Operating system
- Operating system version
- Browser version
- Mobile device
- App name
- App version
- Region
- Keyword
- Ad content
- Ad network type
- Social action
- Social network
- Social network URL
- Page path
- Page title
- Hostname
- Promotion name
- Affiliate
- Event category
- Event action
- Event label
- Checkout step
- Ecommerce action type
- Product name
- Product brand
- Product category
- Product coupon code
- Transaction coupon code
Time slices
- Day
- Week
- Month
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