Does OWOX BI support ads parameters in URLs?

Yes, we process ad parameters (Yandex.Direct, Bing) that you can specify in URLs.
However, some of them not provide via API. If you use them in UTM-tags you will see the parameter names instead of their values, for example, {position} instead of 1.

In order to keep matching visits and ad expenses in Cost Analysis report, such unsupported parameters have to be moved from UTM-tags to additional custom GET-parameters and collected to custom dimensions in Google Analytics:

  • cost data will be available only for UTM-tags' values,
  • session data will be available for unsupported parameters (through custom dimensions) and UTM-tags' values.
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