What does this alert mean: "Ad service didn't provide the required data"?

This alert may appear when exporting ad cost data from Facebook and Yandex.Direct to Google Analytics. Even if you see this alert, the pipeline is still working correctly. The alert only indicates that the pipeline couldn't export some amount of data due to exceptions or restrictions in data delivery by the ad service.

Yandex.Direct → Google Analytics

In the Yandex.Direct case, this message appears in case if you have "Search Banner Campaigns" in your Yandex.Direct ad account. Currently, there is no technical possibility to import ad cost data for “Search Banner Campaigns” due to Yandex Direct API restrictions.

Note that you can also set up a Yandex.Direct → Google BigQuery pipeline that lets you upload raw data on the Yandex ads view statistics to Google BigQuery including Search banners campaigns.

Facebook → Google Analytics

In the case with Facebook, this alert may show up because some ad content was considered as inappropriate (e.g. country or age restrictions) About Facebook ad content restrictions.

Currently, there's no possibility to import cost data for these types of ads automatically. We suggest you use OWOX BI Data Upload Add-on to send this cost data manually.

Bing → Google Analytics

For the Bing → Google Analytics pipeline, this alert indicates that certain product or products were deleted from the Bing service. As a result, OWOX BI gets all the cost data but can't allocate some amount of costs, since the utm tags used to allocate these costs to product ad clicks are missing now.  This amount of costs is what you see in the alert. 

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