OWOX BI Attribution

We've added option to set traffic channels that should not get value assigned.

Sessions from channels you add on “Model settings” tab are ignored during value attribution, — their value goes to the previous session from different channel in conversion path.
Sessions from the specified channels get value only if there were no sessions from different channel before them.

Here's an example of settings:

According to it, Direct, Email and Brand campaign sessions will get value only if there were no sessions from other channel in conversion path.

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