Events can contain a list of parameters, which we can split into two groups:
- Parameters that are passed strictly with the key name '&ep.*';
- Auto-created parameters.
In this article, you can see the full list of parameters that are automatically added by the OWOX BI algorithm in the 'event_params' field:
| Name (event_params.key) | Description |
|---|---|
source |
Name of the traffic source of the event. If the event has multiple sources, then the data is stored in additional fields following this logic. |
medium |
Name of the medium (organic, CPC, email, etc.) |
campaign |
Name of the marketing campaign |
content |
Value of the utm_content campaign tracking parameter |
term |
Value of the utm_term campaign tracking parameter (keyword) |
campaign_id |
Identifier of the marketing campaign |
page_referrer |
The full referring URL |
page_location |
A page on the website specified by the path |
page_title |
The page's title |
gclid |
Value of the Google Click Identifier (GCLID) |
dclid |
Value of Display Click Identifier |
msclkid |
Value of Microsoft Click Identifier |
fbclid |
Facebook Click Identifier used by Facebook for tracking |
screen_resolution |
Resolution of users' screens |
Please note, that the 'event_params' field could have additional parameters with the source/medium info on the Event level. Read more in this article.
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