Setting up event-based web streaming in OWOX BI with GA4-compatible table schemas

NoteUse this instruction if you need to simultaneously collect event-based user behavior data from a website in both Google Analytics 4 and Google BigQuery.

Sending data from a website using Google Tag Manager

These settings will not be displayed in the OWOX BI interface. For any questions about data collection in the GA4 event format, you can contact the OWOX manager (

Step 1. Creating a new web stream in Google Analytics 4 settings

1.1. Go to Google Analytics 4 View Settings.


1.2. Open the 'Data Streams' section. Click the "Add stream" button and select "Web".


If you have already created a web stream earlier, you will see a message:


Click “Yes”.

1.3. Specify the name of the web stream OWOX GA4 and fill in other settings.


If Custom events are specified in the settings of the current web stream, then they must be duplicated in the newly created OWOX GA4 web stream.


Step 2. Creating a new tag in Google Tag Manager

2.1. Go to Google Tag Manager to the tags section. Create a new Google Analytics 4 configuration tag:

2.2. Name the tag OWOX GA4 Configuration.

2.3. Specify the MEASUREMENT ID from the previously created OWOX GA4 web stream.

2.4. Check the box “Send to server container”.

2.5. In the “Server Container URL” field, specify the link to the access point received from the OWOX manager (


2.6. Duplicate the entire set of tags for custom events and specify the OWOX GA4 Configuration tag. Standard events (page_view, scroll, etc.) will be sent automatically with a configuration tag.

Step 3. Publish a Google Tag Manager container

To start sending data to the OWOX BI access point, publish a container with a new tag.

Website user behavior data will appear in Google BigQuery in the “events_intraday_” tables. The data schema of “events_intraday_” table is fully compatible with native export from Google Analytics 4 to Google BigQuery.

Note:1. The session_id values may differ for events that are sent in different streams.
2. If a configuration tag created to send events to an OWOX BI access point is deleted, then the entire set of tags for custom events that contain this configuration tag must also be deleted. Otherwise, in Google Analytics 4 the event data will be duplicated.


Sending data from your server using the Measurement Protocol

Data can be sent from the server according to the Measurement Protocol documentation for Google Analytics 4 to another OWOX BI access point only for the Measurement Protocol. Contact your OWOX manager (

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